"news Y," an all-news cable channel that Yonhap News Agency plans to launch later this year, announced on Thursday its future vision of becoming Asia's leading news outlet offering original programming.
In a media explanation meeting held at a Seoul hotel for major local advertisers, news Y pledged to become a "friendly and warm-hearted" broadcaster based on differentiated news programs produced with the help of Yonhap News Agency's 600 reporters worldwide, including 62 overseas correspondents in 35 countries.
"news Y's competitive edge comes from its capacity to provide differentiated content," Kim Seok-jin, managing director of the channel, said in the media explanation meeting attended by some 400 people, including chief advertising officials of the nation's leading advertisers, including Samsung, Hyundai Motor, SK, LG, Lotte, POSCO and GS.
"Abundant news content provided by Yonhap News, which has the largest media coverage network in the country, would be the driving force behind the channel's competitiveness," he stressed.
In a media explanation meeting held at a Seoul hotel for major local advertisers, news Y pledged to become a "friendly and warm-hearted" broadcaster based on differentiated news programs produced with the help of Yonhap News Agency's 600 reporters worldwide, including 62 overseas correspondents in 35 countries.
"news Y's competitive edge comes from its capacity to provide differentiated content," Kim Seok-jin, managing director of the channel, said in the media explanation meeting attended by some 400 people, including chief advertising officials of the nation's leading advertisers, including Samsung, Hyundai Motor, SK, LG, Lotte, POSCO and GS.
"Abundant news content provided by Yonhap News, which has the largest media coverage network in the country, would be the driving force behind the channel's competitiveness," he stressed.
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| Park Jung-chan, president and CEO of Yonhap News Agency and its affiliate Yonhap News TV, speaks during a media explanation meeting held at Seoul's Lotte Hotel on Oct. 27 to unveil vision and programming strategies of "news Y," the 24-hour cable news channel to be launched by the media company later this year. (Yonhap) |
Yonhap News Agency has been preparing for the channel's launch for nearly one year since it was chosen to run a new 24-hour cable news channel last December.
news Y adopted three I's -- "Informative, International and Innovative" -- as its motto.
The channel said it will provide informative news based on the output of the newswire service, which distributes some 3,000 news articles produced daily by a staff of about 600 reporters. In terms of its international coverage, the company said it will deliver comprehensive world news through Yonhap's 62 correspondents in 46 major cities across 35 countries. The company hopes to use innovative methods to present news in creative formats, news Y stressed.
news Y's main news programs will air three times a day -- from 5 to 8 a.m., at 4 p.m. and at 10 p.m., company officials said, noting that broadcasts would include anchors on the move, independent weather forecasts and interviews with newsmakers.
In addition, news Y will also offer English-language news for foreigners in and out of the country, North Korea news based on the communist country's state media and financial news from Yonhap Infomax, the financial news and information arm of Yonhap News Agency.
Audiences will also be able to watch news content from Al Jazeera Satellite Network; Russia Today, a Moscow-based 24-hour news-only channel; and various news media for overseas Korean communities in about 130 countries around the world, news Y said.
"Various media are now engaged in intense competition in the country, but there is no broadcaster delivering international news to local watchers from Korea's points of view and sending news on the Korean Peninsula to the outside world with our own hands," Park Jung-chan, president and CEO of Yonhap News and its affiliate Yonhap News TV, said during the meeting.
"news Y will become Asia's leading news outlet, playing the same role as Al Jazeera does in the Middle East, in the intensifying global information war," he said.
Source : Yonhap News
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