During the 2012 Korea Grand Sale period, the Visit Korea Committee is operating a free shuttle bus service connecting major shopping and cultural destinations in Seoul three times a day, three days a week. The shuttle bus departs from Lotte Hotel (Sogong-dong), and goes through Myeongdong and Dongdaemun, before crossing over Hangang River to the Gangnam area to make stops at Sinsa-dong Garosu-gil road, Hyundai Department Store (Apgujeong Main Store), Cheongdam-dong Fashion Street, Bongeunsa Temple and COEX .
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